Contact Management System This Contact Management System keeps track of more than customer names, addresses and emails. It integrates with the customer's marketing website to maintain a history of user behavior, such as participation in surveys and download of marketing collateral, such as whitepapers. In addition, the CMS allows the customer to book appointments, make notes and update contact information on a single web page. Finally, the CMS (optionally) integrates with the customer's SalesForce.com lead development system. This provides valuable information to salespeople on a potential customer's interests and preferences, before making initial contact.